Canada Business Expo (CBE)
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Distribution

Opening North American channels for an innovative product

A market readiness analysis and negotiated partnerships that gave a growing company a consistent presence in Canada and the U.S.

The challenge

The company had a proven product but no distribution network in North America, and no in-house team to identify, vet, and negotiate with partners in a new market.

Our approach

  1. 1Assessed market readiness: positioning, pricing, regulatory requirements, and target segments.
  2. 2Identified and vetted distribution partners from our network across Canada and the U.S.
  3. 3Handled negotiations and structured exclusive, long-term distribution agreements.

The outcome

  • Exclusive partners in priority markets
  • Agreements built for the long term
  • A repeatable expansion strategy
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