
A market readiness analysis and negotiated partnerships that gave a growing company a consistent presence in Canada and the U.S.
The challenge
The company had a proven product but no distribution network in North America, and no in-house team to identify, vet, and negotiate with partners in a new market.
Our approach
- 1Assessed market readiness: positioning, pricing, regulatory requirements, and target segments.
- 2Identified and vetted distribution partners from our network across Canada and the U.S.
- 3Handled negotiations and structured exclusive, long-term distribution agreements.
The outcome
- Exclusive partners in priority markets
- Agreements built for the long term
- A repeatable expansion strategy
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